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Star Wars Lego Advertisement

  • pwd156
  • Mar 21, 2017
  • 2 min read

The audience of this advertisement is the Lego and/or Star Wars communities. Aimed specifically to give those who know the Star Wars story a laugh, but still marketing Lego products and those who would want to buy Legos. Again, the purpose is for a small laugh or chuckle because anyone who knows Star Wars knows the complicated relationship between Han and Leia. The mode is online or potentially face to face if this was a poster or billboard or something used to advertise on real roads and on real buildings. The media would be a picture or image. Id say this uses mostly pathos, making the audience laugh while also feeling sad for Han Solo, knowing by her expression Leia is clearly upset and picks an Ewok over him. The style is simple, only keeping a red background (maybe reminiscent of their red brick logo?) with the three figures in the middle(ish) of the frame telling a pretty simple story, but its easy to read. I would remediate this by maybe splicing together gifs or clips of all sorts of interactions between Han and Leia that reflect this sort of behavior, throwing in their famous dialogue, “I love you”, “I know” while ending it on Endor where Leia seems to think the Ewoks are cute. Other remediation attempts could be writing dialogue for this exact moment, or if I could by some miracle get Harrison Ford and Carrie Fisher (I obviously cant do this, RIP Carrie Fisher) I would want this scene to actually be acted out, probably them arguing and her ending it with a, “well fine then, I’ll just leave” grabbing the hand of an Ewok and exiting.


 
 
 

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